SOUK de la Zouch was originally established in Clevedon, Bristol by Emma Trevelyan. After moving back home to Ashby de la Zouch, Emma decided she wanted to offer the SOUK experience to the local town and community. The store has been established in Ashby de la Zouch since 2012 and has been a success with the locals, as well as visitors and tourists. SOUK de la Zouch’s core value is that ‘anybody should be able to buy exclusive things, but at affordable prices.’ As well as this, the business is all about supporting local craftspeople, only selling items that are not sold at any other store in the Ashby de la Zouch region.
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